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Bruce Rossmeyer Harley Hearse August 4, 2009
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Bruce Rossmeyer
August 4, 2009 Lohman Harley-Davidson Hearse furnished Bruce Rossmeyer with his "Last Ride" to a beachside cemetery. The funeral procession consisted of (in order):
* 18 police motorcycles
* unmarked SUV police vehicle
* a white funeral home car
* Lohman Harley-Davidson Hearse
* Destination Daytona Truck
* 4 very long white limos
* 2 cars and a very long black limo
* 5 police motorcycles
* 32 motorcycles (mostly Harley-Davidsons) trailed the procession
* there was also 2 news helicopters in the air

Reported by Sgt. Kenny Hayes, Ormond Beach Police Department, "before the procession, 6 motorcycle officers were assigned to escort family members to the church, the motorcycle officers were involved in a chain reaction collision. One officer suffered a hand injury, a second officer suffered arm injury." The crash happened at Halifax and Granada Boulevard.

photo by: Henry Jordan - BikeWeekReport.com

Bruce Rossmeyer died
Bruce Rossmeyer
May 28, 1943 - July 30, 2009
R I P
July 30, 2009
Bruce Rossmeyer died
on his bike, on his way
to Sturgis Motorcycle Rally
Rossmeyer and 5 other bikers, left Colorado where Rossmeyer owns two motorcycle dealerships. They were on their way to meet up with a custom-bike builders motorcycle club called the Hamsters, in Thermopolis, Wyoming and then travel on to Sturgis. The accident report, by Lt. Shawn Dickerson, Wyoming Highway Patrol reports that Rossmeyer and five other motorcyclists were headed east on Highway 28 in Sweetwater County between Farson and Lander about 11 a.m, when they were trailing a Ford pickup truck pulling a 2 axle camper trailer, owned by Robert L. VanValkenburg, 73, of Rock Springs, Wy. Four of the motorcycles passed the truck/camper, then the truck/camper slowed to begin making a left turn onto a dirt road. Rossmeyer, not wearing a helmet, collided into the driver-side door and was ejected from his 2008 Harley-Davidson and came to rest under the camper trailer. He died instantly. The sixth motorcycle swerved to the right, avoiding collision. The accident report said, "VanValkenburg’s turn signals and brake lights were working at the time of the crash and it is unknown why Rossmeyer did not see the turn signal/brake lights." VanVilkenburg will not be charged. Rossmeyer's wife, and two of their children were waiting for him in Sturgis.

July 30, 2009
TV Channel 13 News
Daytona Beach, Florida

Here's another news video

This is a reprint from Daytona Beach News-Journal

July 31, 2009

Motorcycle baron dies in Wyoming accident


ORMOND BEACH -- Bruce Rossmeyer, one of the nation's largest Harley-Davidson dealers and a supporter of charitable causes that helped thousands of children, was killed Thursday in a motorcycle crash in Wyoming as he made his way to the Sturgis, S.D., motorcycle rally.

Rossmeyer, 66, was traveling in the western part of the state in Sweetwater County on Highway 28 about 11 a.m. with five other motorcyclists when they came up to a pickup pulling a camp trailer and tried to pass, according to the Wyoming Highway Patrol.

"The pickup slowed and activated his left signal," Lt. Shawn Dickerson said. "Four of the motorcycles passed to the left . . . When Mr. Rossmeyer attempted to pass, the truck made its left turn and he hit the driver's side door. The sixth motorcycle swerved to the right and avoided collision."

Rossmeyer, who was not wearing a helmet, was ejected from his bike and came to rest under the camp trailer, Dickerson said. He was declared dead at the scene.

Dickerson described the road as "straight, dry and flat." He said the "extremely rural road" is an option to Sturgis, but not the primary way to travel there.

"We do see an influx of motorcycle traffic this time of year," he said. "But we're still eight hours away."

Rossmeyer had attended a Harley dealers meeting in Denver and was headed for Thermopolis, Wyo., where he planned to meet a group of custom bike builders called the Hamsters, Grady Pfeiffer, a friend of Rossmeyer's and spokesman for the Hamsters told the Rapid City (S.D.) Journal. From there they were planning to ride to Sturgis.

Rossmeyer's wife, Sandy, and two of their children were waiting for him in Sturgis, Pfeiffer said Thursday night.

In Ormond Beach, a woman at the front desk of the Harley dealership at Destination Daytona said, "The family isn't ready to make a statement. The media will be notified when they are."

Tim Curtis, owner of Houligan's Irish Sports Pub in Ormond Beach, grew up with Bruce and Sandra Rossmeyer's five children -- Mandy, Wendy, Randy, Will and Shelly -- and said his thoughts and prayers are with the family.

"He's a risk-taker, a pioneer and a legend," Curtis said. "But he's the biggest legend to his family. They meant the world to him."

Those who only know Rossmeyer from his billboards as they cruise down the highway miss the heart of the man, Curtis said.

"I grew up with his kids, and see the family side," he said. "I don't think most people really saw the giving side of him."

Rossmeyer's heart for children was a big part of his life, local officials say, whether it was contributing and helping to found Camp Boggy Creek for children with life-threatening illnesses or helping the Boys & Girls Clubs, including the Rossmeyer Family Holly Hill club, named in his honor.

"He was a champion for kids here," said Joe Sullivan, chief professional officer for the Boys & Girls Club of Volusia and Flagler Counties. "He overcame some challenges and got in trouble as a young man and said the kids in the club remind him a lot of him."

He continued serving on the board of Camp Boggy Creek, southwest of DeLand, and was excited, officials say, at the June meeting describing the plans for the 15th annual Daytona Harley-Davidson Ride for Children in October.

"We are just heartsick. This is just horrible," said Sarah Gurtis, spokeswoman for Boggy Creek. "All you had to do was see him around the campers and you knew there was no false smoke. His heart was so focused on those kids."

In a 2006 interview with The Daytona Beach News-Journal, Rossmeyer said, "When you go over there and see the results of those kids who are having such a good time, it just gets into your heart."

NASCAR driver Kyle Petty formed his own camp for children modeled after Camp Boggy Creek after the death of his son. Rossmeyer helped him to form Victory Junction Gang Camp in North Carolina after years of taking part in the local ride for children. Rossmeyer continued every year to hold similar fundraising rides for Victory Junction and other charities.

Born in New Jersey in May 1943, Rossmeyer was a long-time resident of Ormond Beach. He and his wife also lived in Fort Lauderdale.

One of the largest Harley-Davidson dealers in the nation, Rossmeyer also co-owned three automobile dealerships.

He opened his first motorcycle business, a Harley-Davidson dealership on Beach Street in Daytona Beach, in January 1994.

In the next 15 years, he became one of the nation's largest Harley dealers, with 13 dealerships in Florida, Colorado, Massachusetts, Mississippi and Tennessee. He opened the 109,000-square-foot Destination Daytona in October 2005. In 2007, the company employed about 500, including 125 in Ormond Beach, Daytona Beach and New Smyrna Beach.

Daytona Beach Mayor Glenn Ritchey said the news "is a terrible tragedy for our area. In addition to being a prominent businessman, Bruce Rossmeyer was involved in many charitable activities for the community. He'll be greatly missed. My heart goes out to his family."

Kevin Kilian, senior vice president of The Chamber, Daytona Beach/Halifax Area, who worked with Rossmeyer on Bike Week events, was also was saddened by the news.

"Obviously, Bruce Rossmeyer was a big part of the business community and certainly the motorcycle community," he said. "The argument could be made that his presence downtown built Bike Week into the event it is today. And his extension of that event to the Ormond Beach area was a major boost."

George Mirabal, executive vice president of The Chamber, worked with Rossmeyer for several years in conjunction with Bike Week and other community events.

"Everybody's first reaction is just shock," he said. "Bruce really has been a leader in the community. And I was around when he shaped Bike Week on Beach Street. Everything had been on Main Street till then. And then he reshaped it and spread it to U.S. 1 and to Ormond Beach, to everyone's benefit."

His influence also spread to Orlando, where he was a regular courtside at Magic games.

"Bruce Rossmeyer was a great fan, friend and sponsor of the Orlando Magic for the majority of our history," chief operating officer Alex Martins said. "Our entire Magic family is shocked and terribly saddened. Our thoughts are with Bruce and his family. We will miss one of our greatest fans."

Thursday was the beginning of the 69th Sturgis Motorcycle Rally, which runs through Aug. 9, said Lonnie Isam, owner of Competition Distribution, who deals in vintage Harley-Davidsons and builds 1913 replicas.

Isam's business is at the heart of the event activity.

"I can see his booth from here," said Isam, who often raced motorcycles in Daytona Beach. "The event is so large. There will be a half-million people here and I am sure a lot of people will stop by his booth. The word will spread and everybody will be sad."

A visitation for Bruce Rossmeyer has been scheduled for Monday, August 3, 2009 from 4 to 9 p.m. at Lohman Funeral Homes, 733 West Granada Blvd., Ormond Beach.

The funeral is scheduled for Tuesday, August 4, 2009 at 11 a.m. at Christ Presbyterian Church, 1035 West Granada Blvd., Ormond Beach.

Suggested charities include: Camp Boggy Creek, located at 30500 Brantley Branch Road in Eustis; Boys & Girls Clubs of Volusia/Flagler Counties, 101 N. Woodland Blvd., Suite 400, in Deland; and Boys & Girls Clubs of Broward County at 877 NW 61st St., Fort Lauderdale.

julie.murphy@news-jrnl.com

-- Staff Writers Don Lindley, John Gallas, Linda Trimble, Jim Witters, Audrey Parente, Deborah Circelli, Tony Briggs, Dave Markowitz and Dinah Voyles Pulver and The Rapid City (S.D.) Journal contributed to this report.

This is a reprint from Daytona Beach News-Journal

July 30, 2009

Bruce Rossmeyer, Daytona Harley dealer, dies in motorcycle accident


DAYTONA BEACH -- Bruce Rossmeyer, one of the nation’s largest Harley-Davidson dealers, was killed today in a motorcycle crash in Wyoming.

A family friend said Rossmeyer, 66, of Ormond Beach, was riding with several motorcyclists when they pulled out to pass a pickup. Rossmeyer was the last in line and was killed when the truck strayed into his lane, hitting his motorcycle, according to the friend who didn’t want to be named.

Click to watch Rossmeyer interview by "The Motorcycle Monster Crew"

Bruce Rossmeyer

Born in New Jersey in May 1943, Bruce Rossmeyer was a long-time resident of Ormond Beach. He and his wife Sandra also lived in Fort Lauderdale.

They have five children, Mandy, Wendy, Randy, Will & Shelly.

One of the largest Harley-Davidson dealers in the nation, Rossmeyer also co-owned three automobile dealerships.

He acquired his first auto dealership, Rossmeyer Dodge, in Washington, New Jersey in 1969.

He opened his first motorcycle business, a Harley-Davidson dealership on Beach Street in Daytona Beach, in January 1994.

In the next 15 years, he became one of the nation’s largest Harley dealers, with 13 dealerships in Florida, Colorado, Massachusetts and Tennessee.

“Some other dealers may have more blades of grass, and someone else may sell more spark plugs than I do, but I sell the most motorcycles,” Rossmeyer told The News-Journal in 2007.

He opened the 109,000 square feet Destination Daytona in October 2005. In 2007, the company employed about 500, including 125 in Ormond, Daytona and New Smyrna.

Rossmeyer was known locally and in Broward County for his generous philanthropy and support of charities, especially those benefiting children.

He helped found and served on the board of directors for Camp Boggy Creek in Cassia, a division of The Hole in the Wall camps. He sponsored “Ride for Children,” the camp’s annual charity motorcycle ride.

He served on the executive committee of Boys & Girls Clubs of Volusia/Flagler Counties.

He was a sponsor for “Kyle Petty Ride Across America.” He also has served on the board of the Boys & Girls Clubs of Broward County and the Police Athletic League for the city of Daytona Beach.

He was a life member of the Alumni Association of the University of Southern Mississippi and was inducted into its Hall of Fame in October. According to University documents, he was a “significant contributor” to its college of business and athletics department. He received the school’s “Distinguished Entrepreneur of the Year Award” in 2003.

The Wyoming Highway Patrol had not confirmed an identity, but a spokeswoman said a fatal motorcycle accident occurred in Sweetwater County on Highway 28 between Lander and Farson about 11 a.m. today, the Rapid City Journal reported.

The road where the accident occurred is heavily traveled by tourists, according to the newspaper. It runs from Farson over the scenic South Pass area to Lander at the base of the Wind River Mountain Range.

Rossmeyer, who goes to Sturgis each year for its motorcycle Rally, was with a group of motorcyclists on their way to the Sturgis rally, Al Rieman, managing partner of Black Hills Harley-Davidson in Rapid City, told the Rapid City Journal.

A woman at the front desk of the Harley dealership at Destination Daytona said, "The family isn't ready to make a statement. The media will be notified when they are."

Daytona Beach Mayor Glenn Ritchey said the news "is a terrible tragedy for our area. In addition to being a prominent businessman, Bruce Rossmeyer was involved in many charitable activities for the community. He'll be greatly missed. My heart goes out to his family."

Kevin Kilian, senior vice president of The Chamber, Daytona Beach Halifax Area, who worked with Rossmeyer on Bike Week events was also was saddened by the news.

"Obviously, Bruce Rossmeyer was a big part of the business community and certainly the motorcycle community," he said. "The argument could be made that his presence downtown built Bike Week into the event it is today. And his extension of that event to the Ormond Beach area was a major boost."

"It's surreal," he added.

George Mirabal, executive vice president of The Chamber, Daytona Beach Halifax Area, worked with Rossmeyer for several years in conjunction with Bike Week and other community events

"Everybody's first reaction is just shock," he said. "Bruce really has been a leader in the community. And I was around when he shaped Bike Week on Beach Street. Everything had been on Main Street till then. And then he reshaped it and spread it to U.S. 1 and to Ormond Beach, to everyone's benefit."

Rossmeyer’s heart for children was a big part of his life, local officials say, whether it was contributing and helping to found Camp Boggy Creek for children with life-threatening illnesses or helping the Boys & Girls clubs, including the Rossmeyer Family Holly Hill club, named in his honor.

"He was a champion for kids here," said Joe Sullivan, chief professional officer for the Boys & Girls Club of Volusia and Flagler Counties. "He overcame some challenges and got in trouble as a young man and said the kids in the club remind him a lot of him."

He continued serving on the board of Camp Boggy Creek, southwest of DeLand and was excited, officials say, at the June meeting describing the plans for the 15th annual Daytona Harley-Davidson Ride for Children in October.

"We are just heartsick. This is just horrible," said Sarah Gurtis, spokeswoman for Boggy Creek. "All you had to do was see him around the campers and you knew there was no false smoke. His heart was so focused on those kids."

In a 2006 interview with the Daytona Beach News-Journal, Rossmeyer said "when you go over there and see the results of those kids who are having such a good time, it just gets into your heart." NASCAR driver Kyle Petty formed his own camp for children modeled after Camp Boggy Creek after the death of his son. Rossmeyer helped him to form Victory Junction Gang Camp in North Carolina after years of driving with him in the local ride for children. Rossmeyer continued every year to hold similar fundraising rides for Victory Junction and other charities each year.

"You see him on billboards and he’s a big guy, but you have to be that big because he has that much heart inside him," Petty said. "That is a blow to a lot of people. It is far reaching. He was like a pebble that you drop in the water and the ripple effect goes on and on. His presence is going to be missed not only in the motorcycle industry but the communities he was a part of."

Petty said it’s even a bigger blow after Rossmeyer and him also lost a mutual friend last year, Click Baldwin, the owner of the Carlonia Harley-Davidson dealership in Gastonia. He also was headed to the Sturgis Rally on his motorcycle.

Thursday is just the beginning of the 69th Sturgis Motorcycle Rally, which will runs through Aug. 9, said Lonnie Isam, owner of Competition Distribution, who deals in vintage Harley Davidsons and builds 1913 replicas.

Isam's business is at the heart of the event activity.

"I can see his booth from here," said Isam, who often raced motorcycles in Daytona Beach. "The event is so large. There will be a half-million people here and I am sure a lot of people will stop by his booth. The word will spread and everybody will be sad."

A visitation for Bruce Rossmeyer has been scheduled for Monday, August 3, 2009 from 4 to 9 p.m. at Lohman Funeral Homes, 733 West Granada Blvd., Ormond Beach.

The funeral is scheduled for Tuesday, August 4, 2009 at 11 a.m. at Christ Presbyterian Church, 1035 West Granada Blvd., Ormond Beach.

Suggested charities include: Camp Boggy Creek, located at 30500 Brantley Branch Road in Eustis; Boys & Girls Clubs of Volusia/Flagler Counties, 101 N. Woodland Blvd., Suite 400, in Deland; and Boys & Girls Clubs of Broward County at 877 NW 61st St., Fort Lauderdale.


Staff Writers Don Lindley, John Gallas, Linda Trimble, Jim Witters, Audrey Parente, Deborah Circelli, Tony Briggs and Dinah Voyles Pulver contributed to this story

Obituary - August 3, 2009

Bruce Rossmeyer, philanthropist, entrepreneur. A long-time Daytona Beach resident whose remarkable business success was matched only by his dedication to family and his charitable achievements, died on Thursday in a motorcycle accident while riding in Wyoming, as he and a group of friends were headed to the Sturgis biker rally in South Dakota. Bruce leaves behind his loving wife, Sandy-as well as five children and nine grandchildren. Bruce and Sandy met when they were students at the University of Southern Mississippi. When he was just 24, Bruce bought Rossmeyer Dodge in Washington, New Jersey, the first of his many successful car dealer­ships. As their family grew, the Rossmeyers settled in Ormond Beach in 1972. In 1994, looking for something fun to do in his retirement, Bruce bought his first Harley-Davidson dealership in Daytona Beach. In just fifteen years, Bruce expanded this family business into the largest chain of Harley-Davidson dealerships in the world-with 15 locations, from Ft. Lauderdale to Boston. In 2005, Bruce opened the crown jewels of his empire: the world's largest Harley-Davidson dealer­ship and Destination Daytona. The 150-acre complex-which includes Daytona Harley-Davidson, restaurants, bars, shops, hotel and condos-quickly became one of Florida's premiere tourist destinations, for both bikers and non-bikers alike. Bruce's passion was motorcycles, but family was his first love. As wide-ranging as his business empire grew to be, it always remained, at heart, a family business. All five of Bruce's children-Mandy, Wendy, Randy, Will, and Shelly-have throughout their lives been actively involved in the family business, from a childhood of helping out in the showroom to currently managing significant aspects of his businesses. Bruce's love of children was evident in the joy he received from his grandchildren, but it wasn't limited to his own family. His humanitarian and philanthropic en­deavors are countless, but his main focus was on charitable work that helped children. Bruce was a founder and served on the Board of Directors of Camp Bog­gy Creek, a summer camp for children with chronic or life-threatening illnesses (a division of The Hole in the Wall Camps founded by Paul Newman), and was a dedicated year-round fundraiser for the camp. For the past 15 years, Bruce's "Ride For Children" motorcycle event has raised well over three million dollars for Camp Boggy Creek. Bruce served on the Board of Di­rectors for the Boys & Girls Club of Volusia/Flagler counties, which named its Holly Hill unit "The Rossmeyer Family Unit" in recognition of Bruce's tireless fundraising efforts and personal contributions. Bruce's interest in the Boys & Girls Club began when he joined the Board of Di­rectors of the Boys & Girls Clubs of Broward County, and his many fundraising events-including the VQ Bikers Ball in Day­tona and the Bikers Bash in Ft. Lauderdale-helped to raise over two million dollars for the Boys & Girls Clubs. The Joe DiMaggio Children's Hospital named a family sleeping room in Bruce's honor for his generous support-which includes the Ft. Lauderdale "Toys In The Sun Run," a fundraising event for the hospital that is also the biggest one-day bike event in Florida. Bruce's dedication to charitable causes was as wide-ranging as his busi­ness interests. He pledged time and money to both The Cystic Fibrosis Foundation, Serenity House and to The Darrel Arm­strong Foundation, which offers support for premature babies. His work for the Orlando Magic Youth Foundation (which aids disadvantaged youth) was so appreciated by Orlando Magic owner Richard DeVos that the team honored him with a jersey featuring his own name and "number," which was retired. The Youth Automotive Training Center in South Florida was also very dear to his heart. Bruce rec­ognized and appreciated that the success of his charitable efforts were only made possible through the tireless support and contributions of so many. They included friends, family, part­ners, business associates, employees, volunteers and the countless supporters who gave selflessly and generously their time, energy and contributions. His wife, Sandy and the family's greatest wish is to continue Bruce's legacy of giving. Bruce's long involvement in the civic and business life of Daytona was un­matched. His varied businesses helped to vitalize the Daytona Beach area and to create jobs and opportunities for local resi­dents. He was instrumental in the creation of the Bike Week party on Beach Street in 1994. Bruce embraced and helped to continue the tradition of Biketoberfest, an autumn event that now attracts well over 150,000 attendees to Daytona Beach. In addition to his Harley business­es, locally Bruce is part owner of Daytona Toyota, Palm Coast Ford and DeLand KIA. Bruce served on the Daytona Beach’s Police Athletic League Board of Directors, and was proud to lease the city its motorcycle police fleet-for a fee of one dollar per year per bike. Bruce is sur­vived by his wife of 45 years Sandy, and his children, Mandy Rossmeyer Campbell and her children, Annie, Hunter and Trip Campbell of Ormond Beach; Wendy Rossmeyer Van Patten and her husband, Tim Van Patten and their children, Grace and Anna Van Patten of New York City and Ormond Beach; Randy Rossmeyer Blalock and her husband, Paul Blalock and their children, Parker and Ellie Blalock of Lakeland; Will Rossmeyer and his wife, Lynn Rossmeyer and their children, Anthony and Gannon Rossmeyer; and Shelly Rossmeyer Pepe and her husband, Dean Pepe of Daytona Beach. Bruce was preceded in death by his parents, William H. and Ella Rossmeyer of Ormond Beach and his brother, William R. Rossmeyer of Ft. Lauderdale. Bruce’s appetite for life and the way in which he lived it are legendary, but what he will be most remembered for by those who knew and loved him was his total devotion to his family. Family and friends, please join us for a cele­bration of Bruce’s life on Tuesday, August 4, 2009 at 11a.m. at Christ Presbyterian Church, 1035 W. Granada Blvd. Ormond Beach, Florida with Pastor John Cole officiating. His family will also re­ceive friends on Monday August 3, 2009 from 3-9 p.m. at Lohman Funeral Home Ormond. In lieu of flowers, please help us continue Bruce’s lifelong commitment to helping children in our communities. Memorial donations can be made to the Camp Boggy Creek, 30500 Brantley Branch Road, Eustis, FL 32736, www.boggy­creek.org or Boys & Girls Club of Volusia/Flagler counties, 101 N. Woodland Blvd., Ste. 400, De­Land FL 32720-4296 or Boys &Girls Clubs of Broward County at 877 N.W 61st., Ft. Lauderdale, FL 33309, attn: In Memory of Bruce Rossmeyer.

Reprint from Daytona Beach News-Journal

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